With "pre" derived from "precious" and "ala" derived from "alabaster", Preala conjures images of precious materials crafted into beautiful works of art, celebrating the timeless elegance and beauty of timeless design. Evoking a world of timeless artisanal techniques and modern self-expression, preala jewels was founded in 2023 with a focus on bringing value-for-money pearl jewelry to users.
WHAT’S PREALA JEWELS
OUR VISION
Based on China's pearl supply chain, coupled with personalized design, by making affordable and luxurious high-quality jewelry, we are committed to creating a world where everyone can enjoy the beauty of high jewelry and inspire everyone in pursuit of their desires while expressing their individuality. We aspire to be a brand that inspires people to celebrate life's most special moments with the beauty and elegance of Preala jewelry.
MISSION & COMMITMENT
Preala jewels is committed to making fine jewelry accessible to everyone, and we believe that every piece of jewelry we create should be a work of art, meticulously crafted by hand and using only the finest materials.
Our mission is to create exquisite jewelry that embodies the highest standards of craftsmanship, quality, and innovation.
Sustainability
Preala jewels minimizes the environmental impact when creating its jewelry works, with a commitment to ethical practices, including responsibly-sourced
materials and eco-friendly production process.
Designer Bio
LUCY GU
Lucy is an accomplished jewelry designer with a passion for creating exquisite pieces that capture the essence of elegance and beauty. With over a decade of experience in the industry, Lucy has worked with some of the most talented designers and craftsmen around the world, collaborating with leading experts from Hong Kong and Japan and across Europe. Her international exposure has allowed her to incorporate various styles and techniques into her designs, creating a unique blend of traditional craftsmanship and modern sensibilities.
Lucy's impressive portfolio includes a range of stunning designs, from delicate earrings to bold statement necklaces. Her unique sense of style has attracted a loyal following of customers who appreciate her exceptional craftsmanship and elegant aesthetic. Lucy's dedication to her craft is evident in every piece of jewelry, that is a work of art.
AUTHENTICITY AND INDUSTRY STANDARDS
GIA (Gemological Institute of America) As one of the world's most well-known gem and jewelry appraisal institutions, GIA is an authoritative certificate for gem identification and evaluation, which provides detailed gem descriptions and detailed research and grading information for pearls. Consumers can obtain authentic and reliable information about the quality of gemstones and pearls from those who hold GIA's Pearl Grading Report. At the same time, GIA's research and evaluation also help promote the development and standardization of the pearl industry.
OUR BRAND MANIFESTO
Tell Your Own Story
Every piece of jewelry has a story to tell.
Jewelry is not just an accessory, but a reflection of your personality and style. We want to help you tell your story, and to help you express yourself in the most beautiful and elegant way possible.
Empower Confidence And Beauty
Pearls are powerful for self-expression.
We believe that pearls can bring you confidence and beauty. We want to share that power with the world and to inspire women everywhere to embrace their own unique beauty and style. Join us on this journey and tell the world your story through the beauty of Preala jewelry.
Customer Experience Matters
We put the customer first.
Our own jewelry processing workshop is staffed by professional craftsmen, allowing us to customize any style of jewelry you desire. We embrace different cultures and celebrate the diversity of the world, aiming to bring the best possible experience to all of our customers.
Tell Your Own Story
Every piece of jewelry has a story to tell.
Jewelry is not just an accessory, but a reflection of your personality and style. We want to help you tell your story, and to help you express yourself in the most beautiful and elegant way possible.
Empower Confidence And Beauty
Pearls are powerful for self-expression.
We believe that pearls can bring you confidence and beauty. We want to share that power with the world and to inspire women everywhere to embrace their own unique beauty and style. Join us on this journey and tell the world your story through the beauty of Preala jewelry.
Customer Experience Matters
Customer experience matters.
Our own jewelry processing workshop is staffed by professional craftsmen, allowing us to customize any style of jewelry you desire. We embrace different cultures and celebrate the diversity of the world, aiming to bring the best possible experience to all of our customers.
Tell Your Own Story
Every piece of jewelry has a story to tell.
Jewelry is not just an accessory, but a reflection of your personality and style. We want to help you tell your story, and to help you express yourself in the most beautiful and elegant way possible.
Empower Confidence And Beauty
Pearls are powerful for self-expression.
We believe that pearls can bring you confidence and beauty. We want to share that power with the world and to inspire women everywhere to embrace their own unique beauty and style. Join us on this journey and tell the world your story through the beauty of Preala jewelry.
Customer Experience Matters
Customer experience matters.
Our own jewelry processing workshop is staffed by professional craftsmen, allowing us to customize any style of jewelry you desire. We embrace different cultures and celebrate the diversity of the world, aiming to bring the best possible experience to all of our customers.